Art Direction for Advertising

Our project, “Create Like a Child," focuses on the increasing dependence of teenagers on AI tools and digital shortcuts, aiming to remind audiences that creativity does not begin with algorithms, but with imagination and the freedom to experiment, like when they were children building worlds from simple LEGO bricks.

Narrated from the perspective of a LEGO minifigure, the story contrasts a teenager’s frustration with AI and his childhood's authentic creativity, turning a forgotten toy into a catalyst that reconnects him with his beautiful inner child. Ultimately, the project conveys one core message: algorithm-generated ideas can never replace what comes from your own vivid mind.